I had a chance to sit down with Robin Eschler at Social Impact Marketing after an event put on by Startup SB. She really understood what we are trying to accomplish at Birdeez and summarized it nicely:

Jeff and his team, Patrick Toerner and Thomas Kuo, also hope to improve bird conservation and help our nation deal with “Nature Deficit Disorder.” By making birdwatching easy, the hope is to get more people enjoying the hobby and sharing it with their children. By encouraging children to go outside and learn to observe, not only will kids get up from the games to go outside, they will learn to appreciate nature and conservation while having quality time with Mom and Dad.

We talked about a bunch of things from environmental education to how Birdeez will work!

Read the rest and listen to the interview at Social Impact Marketing.